Over time and many generations, Kiehl’s became a brand most loved by demanding New Yorkers and celebrities through uncompromising product quality, stringent efforts to provide exemplary services and word-of-mouth and not by advertisements or promotions. Through its time-honored and rich history, Kiehl’s underwent a number of changes. However, Kiehl’s long tradition and values that offered top-rated products and services as well as building long-standing and genuine trust of customers served as the driving force in placing it at an elite and solid position. These values are painstakingly preserved even today.