PAUL SMITH

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Paul Smith is Britain's foremost designer. He is renowned for his creative aesthetic, which combines tradition and modernity. Reaffirming the values that Paul set down in 1970, 'classic with a twist' remains the guiding principle of the company. Paul Smith left school at 15 with no qualifications and began working in a Nottingham clothing warehouse as an errand boy. He relished his cycle to and from the warehouse each day until aged 17 he was in a serious accident and sustained injuries that put an end to his racing ambitions. Six months in hospital followed, during which Smith made friends with people from the local art college who would introduce him to the world of art and fashion. Returning to his job at the warehouse, he used his newly acquired interest in art and fashion and began making displays for the showroom. Soon after, he was made menswear buyer. In 1969, Smith met his wife-to-be Pauline Denyer, then a fashion design student at the Royal College of Art. By 1976 Paul showed his first menswear collection in Paris, under the Paul Smith label. He gradually expanded the retail business, being the first fashion brand to open on Floral Street in London's Covent Garden in 1979. His shop offered an eclectic combination of clothes and finds for men which reflected his own magpie personality. Paul Smith now has 15 shops and concessions in the UK and 200 shops worldwide, in markets including Japan, Paris, Milan, New York and Hong Kong. The business, still based in his native Nottingham, has turnover of £325million. As chairman and designer, Sir Paul is still involved in every aspect of it. Paul Smith’s colorful mix and harmony is expressed in every part of the watch, so that Paul Smith’s unique fashion sense can be felt in a watch. Especially, not only the design but quality was also perfected in Japan, so that the watch is valuable in all aspects including movement, band, etc.

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