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LORENZO VILLORESI first became interested in fragrance, spices, essence when he first traveled the Middle East in 1981. After returning to Italy, he created the original pot pourri and personalized perfume. At the same time, he began to research Fragrance, Essence, Distillation. Repeated testing and extraction experiments were conducted to develop tinctures, infusions, and other flavoring agents.
On the first year of his academia as a philosophy researcher, the world of Essence and perfume became his passion and he frequently received requests to make personalized perfume. He is still making personalized perfume for perfume enthusiasts all over the world.
The activities of LORENZO VILLEROSI as a businessman began
in May 1990, where FENDI made the newly established company 'LORENZO VILLEROSI' be in charge of their fragrance collection such as the pot pourri, candle, essence etc , requesting its first fragrance.
From then, the brand made major partnerships with various famous fashion brands and
in 1993, they launched their first Eau de Toilette as the brand 'LORENZO VILLEROSI'.
<Uomo >and <Donna> are classic that is still being greatly loved.
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