Canadian-born, universally loved.
M·A·C is the original pop-culture beauty brand, founded in Toronto in 1984. Our culture of creativity, self-expression and artistry has made us the world’s leading, and most inclusive, makeup brand.
M·A·C celebrates diversity and self-expression for All Ages, All Races, All Genders.
Existing at the forefront of fashion, M·A·C Artists shape trends backstage at runways globally, collaborating with visionaries from fashion, art and popular culture.
M·A·C was created for the people it celebrated – artists, icons, innovators, outsiders – our community of progressive individuals, makeup artists and global M·A·C lovers who continue to inspire us and drive our creative vision.
We create art with passion, and have earned our position as the world’s leading professional makeup authority through our unrivalled expertise.
It’s not something we do, it’s who we are. VIVA GLAM and the M·A·C AIDS Fund are at the heart of our inclusive culture.
Our Artists are backstage, on set and driving trends around the world. Find out how they got here and what fuels their passion.
“I am the M·A·C Girl!” This provocative slogan announced the first face of VIVA GLAM – drag icon RuPaul, resplendent in shiny red leather boots and corset. A legendary campaign was born, one that would see many different stars and styles over the years, but which would always retain at its core that same spirit of irreverence, outrageous style and irrepressible love of life.
Created in 1994, the passionate red VIVA GLAM Lipstick raised money and awareness for HIV/AIDS at a time when the pandemic was dramatically affecting fashion communities in particular as well as the wider world. Then and today, an unprecedented 100% of the purchase price of any VIVA GLAM product goes toward the M·A·C AIDS Fund (minus VAT where applicable).
In the two decades that have followed since RuPaul made her billboard splash, the galaxy of stars who have fronted the campaign is unparalleled, including Lady Gaga, Elton John, Debbie Harry, Boy George, Cyndi Lauper, Nicki Minaj, Ricky Martin, Christina Aguilera, Dita Von Teese, Shirley Manson, Mary J Blige, Rihanna, Miley Cyrus, Ariana Grande, Taraji P. Henson and most recently Sia.
The M·A·C AIDS Fund itself is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, the M·A·C AIDS Fund is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, the M·A·C AIDS Fund has raised over $400 million exclusively through the sale of M·A·C VIVA GLAM Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS.
Long live VIVA GLAM! We are all the M·A·C Girl!
For more information visit MACAIDSFUND.ORG