Founded by Valentino Garavani in 1960 in Rome, Maison Valentino was born. Valentino was known for transforming female style for almost half a century, creating beauty that women, around the world, dreamt of. Valentino established a couture fashion house which celebrated each woman’s individuality.

Born in couture, the very definition of uniqueness and newness, a love for beauty lies in the heart of Maison Valentino. To create collections steeped in heritage yet of breathtaking modernity, Pierpaolo Piccioli pushes the boundaries of runway beauty: playful romanticism for one look, unprecedented audacity the next, always with a freedom of interpretation.

Today, a new door opens into this world of creative non-conformity. In collaboration with Pierpaolo Piccioli, Valentino Beauty reveals beauty as an open playground where new dreams come to life. An invitation to individual expression of diversity and personality by creating impactful colours, shades and tones for all to play with. To carry this message of inclusivity, Valentino Beauty chooses ambassadors like Adut Akech or Lady Gaga, who speak for the power of using individual platform for purpose.

Through the three codes of: Colour, Cool, Couture, Valentino Beauty breaks from stereotype and tradition, to offer a new vision of beauty where each can celebrate their own individuality. For each moment a mood, for each mood a colour.