The 100 year old typical Italian jewelry brand BVLGARI entered the perfume business in 1992. BVLGARI had been capturing the hearts of many jewelry lovers with its unique and innovative designs and manifested jewelry as not only a luxury item or a collection item but an accessory that shows off more than clothes when worn. Succeeding this brand concept, BVLGARI perfume was created as a ‘jewelry that is worn on,’ ‘perfume that is harmonious with the human skin’. BVLGARI considers the value of its perfume as the best jewelry sprayed on the human body. All BVLGARI perfume lines are based on tea and nature. Tea and nature are symbols of wealth without exaggeration, and they also represent rediscovery of happiness and transcendence of normal routine in the modern world, explaining BVLGARI’s dream of creating a perfume which is in perfect harmony with the human skin, which is a part of nature.