Brand details
Panasonic's brand slogan, "ideas for life," holds the meaning of expressing the efforts of all Panasonic executives and employees who strive to provide Panasonic product development and services, including research and development, manufacturing, sales and service, for a prosperous life and an advanced society. The ideas conveyed by Panasonic's slogan contain the meaning of valid ideas, practical ideas, surprising ideas, ideas of joy discovery, innovative ideas, and enjoyable ideas. Through these valid, innovative and valuable ideas, Panasonic's ultimate goal is to enrich and value the quality of human life worldwide and to continuously contribute to social prosperity. Panasonic will develop direct communication with all of its customers and business partners around the world based on the brand slogan “ideas for life.”

Anonymous My Shilla

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Note when purchasing duty free items

  • Purchase and exemption limit
    - There is no purchase limit for foreigners leaving Korea.
  • Bringing duty-free items to Korea
    - When entering Korea, if you exceed the allowable duty-free limit of travel, you must pay the tax after voluntarily declaring to customs.
    - If not declared voluntarily, additional tax may be levied or subject to penalties under the customs law.
    - When entering Korea by carrying duty-free items, the total amount of duty-free purchase is up to $ 600.
  • Exchange/refund
    - You can request an exchange refund via international mail directly from overseas. If you enter Korea with more than $ 600 of duty-free goods, you will be entitled to an exchange refund only by declaring your goods at the customs office.
  • Guides on the tax amount
    - When the goods are imported exceeding the exemption range, the estimated tax amount can be checked through "Customs tax website" ( with "Estimation of estimated tax amount".