Brand details
With the meaning the Watch that represents Swiss, Swatch is the largest watch brand selling 10 million watches across the world since its introduction in 1983. SWATCH is not simply a tool for checking the time, but a fashion item which completes the style and decides the lifestyle. Therefore, SWATCH introduces many different designs every season to match the style, and collaborates with many artists such as Baek Nam Jun, Kiki Picasso, Vivian Westwood, etc. to give special value to the watch, nicknaming it the world’s smallest canvas. Also SWATCH sponsors young sports such as beach volleyball, snowboard, surfing and other sports to enjoy our time more. With diverse designs and Swiss-made quality, and young sensitivity, SWATCH is securing its position as the representative Swiss-made fashion watch.

Anonymous My Shilla

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Note when purchasing duty free items

  • Purchase and exemption limit
    - There is no purchase limit for foreigners leaving Korea.
  • Bringing duty-free items to Korea
    - When entering Korea, if you exceed the allowable duty-free limit of travel, you must pay the tax after voluntarily declaring to customs.
    - If not declared voluntarily, additional tax may be levied or subject to penalties under the customs law.
    - When entering Korea by carrying duty-free items, the total amount of duty-free purchase is up to $ 600.
  • Exchange/refund
    - You can request an exchange refund via international mail directly from overseas. If you enter Korea with more than $ 600 of duty-free goods, you will be entitled to an exchange refund only by declaring your goods at the customs office.
  • Guides on the tax amount
    - When the goods are imported exceeding the exemption range, the estimated tax amount can be checked through "Customs tax website" ( with "Estimation of estimated tax amount".