OCURA

Brand details
OCURA is a beauty-tech brand developed with the direct involvement of Seoul National University researchers and a chief director with over 30 years of professional experience, participating from the earliest stages of product design. Its flagship device, Titanium Cell 4.0, is a home-care beauty device that utilizes 1·3·10·19MHz cross-ultrasonic technology. Based on a low-irritation approach, it delivers micro-vibrations deep into the skin to help support the skin’s natural restorative functions. Designed for comfortable daily use with minimal irritation, Titanium Cell 4.0 helps improve skin texture, hydration, and firmness with consistent use. Shortly after launch, the device ranked No. 1 across all categories on Wadiz in 2025 and achieved KRW 3 billion in cumulative sales within two months. These results were achieved without major advertising campaigns, relying solely on organic customer reviews and word-of-mouth recommendations. At OCURA, brand growth is driven not by marketing, but by real user experience.

Anonymous My Shilla

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Note when purchasing duty free items

  • Purchase and exemption limit
    - There is no purchase limit for foreigners leaving Korea.
  • Bringing duty-free items to Korea
    - When entering Korea, if you exceed the allowable duty-free limit of travel, you must pay the tax after voluntarily declaring to customs.
    - If not declared voluntarily, additional tax may be levied or subject to penalties under the customs law.
    - When entering Korea by carrying duty-free items, the total amount of duty-free purchase is up to $ 600.
  • Exchange/refund
    - You can request an exchange refund via international mail directly from overseas. If you enter Korea with more than $ 600 of duty-free goods, you will be entitled to an exchange refund only by declaring your goods at the customs office.
  • Guides on the tax amount
    - When the goods are imported exceeding the exemption range, the estimated tax amount can be checked through "Customs tax website" (www.customs.go.kr) with "Estimation of estimated tax amount".